Reputation Management Strategy

Establishing an Online Presence is an Essential Part of Your Reputation Management Strategy Having an online presence is an essential part of any successful reputation management strategy. If you have a physical location, but no web presence, you are vulnerable to negative reviews and other damaging effects. Establishing an online presence can save you the headaches and lost revenue that comes with damage control. Furthermore, developing a positive online presence can prevent the wrong development of your presence. Especially if your business is personally linked to the owner, you must implement an online reputation management strategy. Online reputation management is a way to influence perception The internet has become the ultimate resource for information. More, people turn to Google for information. Offline activities often drive them to Google, and what they find online influences their perception of the brand. Online reputation management allows businesses to control the digital narrative of their brand and influence real-world perception and actions. By ensuring that your business is easily and quickly found online, you can influence perception and build brand loyalty. In the digital age, the web is a vast place and it is essential for businesses to be visible. People rarely go beyond the first page of Google to find information about brands and products. That means that the content they stumble upon is incredibly important in shaping how people perceive a brand. That’s why it is important to implement an online reputation management strategy to shape the digital reputation of a brand. While paid media campaigns can be effective, influencer marketing is not a perfect replacement for ORM. Although it can help you create a positive brand image, paid advertising does not give you control over your reputation. Reputation management begins with an optimization of your website and social media profiles. It also includes sponsored content, which is publishing articles or other content about your brand on reputable resources. These may include news portals, industry-specific websites, and themed blogs. In addition, it is vital to create thought leadership content that is relevant and engaging to your customers. Online reputation management requires a detailed understanding of search engine optimization. It also requires discretion and sensitivity, which are key factors in reputation management. It involves SEO SEO, or search engine optimisation, is a marketing technique that extends your website’s reach to more visitors. This is not about deceiving Google or gaming the system. It involves a few basic principles: keyword research, on-page content optimization, and the use of header and meta tags. This content can be easily found on search engines like Google, and can also be easily shared through social media. To maximize your visibility, you must optimize both your site and your content. It involves blogging If your business has an existing website, you can use blogging as part of your reputation management strategy. But it’s important to remember that blogging cannot replace your website. Instead, it should be a complementary tool to help you rebuild your online profile and build a… Continue reading Reputation Management Strategy

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Hemp Clothing in the USA – making waves in fashion

If you live in the United States or Canada, you might have heard about hemp clothing. Hemp clothing is made from the remnants of hemp plants that have not been converted to cash crops. Hemp fiber is strong, durable, and has many positive benefits, especially when it comes to our health. Hemp clothing is starting to be seen more frequently in many places, including T-shirts, hemp jackets, hats, and more. VitalHemp are one of our favorite hemp clothing companies currently as they have captured the ethos of hemp, coupled with some outstanding style statements. In the hemp clothing review below, you’ll learn about a few of the popular hemp clothing companies that are starting to incorporate the “green” crop into their clothing lines, changing the textile industry forever for the better. We’re looking at brands such as Hempworks, Longitude, and Mother Nature Handmade, and we’re also taking a look at what they have to offer you. First of all, hemp clothing made by these brands is more environmentally friendly than traditional clothing made from cotton, wool, and other synthetic fibers. Additionally, these brands are offering hemp clothing made from organic cotton and hemp seed, so they are not only supporting the environment by using sustainable methods, but they are also promoting healthy, fair working conditions in industries that are dependent on animal products. So where can you buy hemp clothing? Hemp clothing is available at many popular clothing retailers, but for the best selection, we recommend going with an organic cotton clothing retailer. Organic cotton clothing is grown without the use of chemicals, and hemp clothing made from organic cotton will be some of the purest, most luxurious fiber clothing you can find. Organic clothing companies are quickly growing in popularity and buying organic clothing online is easy, safe, and convenient, so make sure you do your homework and choose the right retailer when shopping for hemp clothing.

Engagement Rings from Xennox Diamonds

Getting to Grips with Xennox Diamonds With an astounding range of hand-made jewellery, a stunning array of loose diamonds to choose from and world-class customer service skills; Xennox Diamonds engagement rings have been trusted and used by countless customers over the years. Unlike so many of their competitors, Xennox strive to prioritise quality, affordability and performance in equal measure. It would be safe to assume that the brand are most well-known for the quality of their engagement rings, with each one being crafted and inspected by an expert with a high level of expertise. But these rings are just the tip of the iceberg as far as their products are concerned, so what else should you know about this Australian online jewellery provider? Their background Conceptualised in 1976, Xennox rapidly went on to become one of the leading jewellery suppliers on the continent. Their team are as skilled in the art of manufacture as they are with appraisals – and as each item of jewellery that they offer is subjected to the same level of exquisite craftsmanship, they offer a consistent level of quality that their competitors simply can’t keep up with. Their fans often visit the Xennox Diamonds Showroom to witness the display in all its splendour, and the brand have been featured in more magazines, physical publications and online than you can shake a stick at. But at the heart of their genetic makeup are their services; a variety of features that utilise traditional techniques in much the same way as their early founders would have done. What do they offer? Featuring high-end designers such as Simon G, not to mention being able to trace their heritage back to the well-known Schwantes family of jewellery designers themselves; it should come as no surprise to learn that they offer some of the finest quality jewellery imaginable. Their engagement rings have been purchased by celebrities from around the globe, as have their wedding rings and other fine jewellery that they specialise in creating. One of the most unique aspects of the brand is the fact that they also offer loose diamonds – of which can be purchased from a few thousand dollars, up to 5 figures. These diamonds were sourced, handled and prepared ready for polishing, before becoming available to purchase via their website. And although they specialise in providing their ordering services online, they also have physical outlets whereby customers can request further information, seek advice, or learn more about how their particular ring will be made. With decades of experience in the field, a multitude of skills brought to the table and a willingness to help that few jewellers possess; Xennox have become a firm favourite amongst their Australian customers. They can gladly provide their services to international customers as well – and if you’re keen to see what they have on offer, simply visit their website today.

Savvy wedding shoots make a splash

When looking for a special wedding day photographer to shoot your once in a lifetime event there is no second chance. You have to ensure that you capture the moment and get it right so that you can look back in years to come and see your love story spelt out in images that you can be proud of and recall with fond memories. Ensure that your photographer fits the mood and style you want to capture. Look through their portfolio and see if it fits with the mood you would like to capture for your wedding. You also need to discuss the locations that you want to shoot on your wedding day. Many people have a separate shoot in a special location away from the guests such as in a park, or a unique landmark. Be sure that you check out the pricing and you are aware of the full costs of the photography package: for example, does it cover all prints, how will your photos be presented, and how many copies will you get? Of course this does not only apply to your wedding day pictures. You also need to consider these things if you are having a newborn baby photographer take shots on your new loved ones arrival and of course if you are going to have a glamour shot or vintage photography specialist do a shoot for you many of the same principles apply. So go ahead and enjoy your photographic special day, whatever it is. Many of these shoots will feature once in a lifetime events: so enjoy them. Represented by Dimond Family Law Address: Level 2, Suite 5, 180 Scarborough Beach Road, MT HAWTHORN, 6016 Postal Address: PO Box 289, Mt HAWTHORN, WA, 6915 Phone: 9443 1111 Fax: 9201 0249 Email: dfl@dfl.com.au

Different Levels of Fire Resistance

Different Levels of Fire Resistance Whether you run a successful manufacturing factory, or if you’re just starting out in your industry, one of your priorities should be to protect your machinery from fire damage. Fire protection equipment for factories can be the difference between avoiding severe damage to your machinery, or losing out and being lumped with a huge bill for repairs. So what do you need to know about the different types of fire protection equipment? Well the first thing to bear in mind is that fire resistant products have 3 categories. These categories are known as Class 100, Class 150 and Class 350, but further categories exist in between. The numbers ‘100, 150 and 350’ refer to the level of heat that the object can repel. This method of rating refers to the level of fire resistance a particular product has, so let’s get to know what each class means and what they are capable of when it comes to protecting from fire damage. First up we have Class 100. This rating applies to standard pieces of equipment such as building structures and data/ storage safes and implies that the materials that comprise the structure of the object can withstand temperatures of up to 125 degrees Fahrenheit, or 52 degrees Celsius internally, or 2000 degrees Fahrenheit/ 1090 degrees Celsius externally. Although these temperatures are extremely high, this is often necessary as data safes and storage facilities will contain a range of valuable information or equipment and will need to be able to repel heat for a certain amount of time. The next official class is 150 and can do all of the above, but instead of operating below 125 degrees Fahrenheit, this rating implies that the contents must be kept below 150 degrees Fahrenheit, or 65.5 degrees Celsius. The external resistance will remain the same as with other heat classes, meaning that the contents will remain below the class of temperature, while the external material of the container or material withstands temperatures reaching 2000 degrees Fahrenheit/ 1090 degrees Celsius. The final class is the most extensive of the 3 and can withstand internal temperatures of 350 degrees Celsius. This temperature is incredibly hot and is more than capable of melting certain types of metals. This class is most often used to protect paper documents which are most prone to catching fire. As you’ll notice, the higher the temperature class, the weaker the contents contained within, or in this case; the more prone to fire damage. If you’re keen to protect your factory equipment, then it’s important to house your machinery within materials in the above classes. For machinery and electrical components, Class 150 should suffice, whereas paperwork and documentation will require a much higher level of protection and so Class 350 protective gear is recommended.

Clean Air Lawn Care is giving away a franchise

Uncategorized | Tuesday 2 November 2010 No Comments » Clean Air Lawn Care is giving away a franchise with Opportunity 2011 Opportunity 2010 was so successful that they are doing it again! Opportunity 2011 is a rare opportunity to start your own Clean Air Lawn Care business with tools provided for you to succeed. Opportunity 2011 is a contest designed to give a 2nd chance to someone that deserves it to win a Clean Air Lawn Care franchise. Why Opportunity 2011? Our country is emerging from challenging economic times. There are many hard-working Americans who are currently recovering from unexpected events. At the same time, we are undergoing a climate crisis and a need to re-examine our values as a nation toward living and working sustainably. Opportunity 2011 is designed to give a 2nd chance to someone who has the skills, passion and determination to be successful and do something positive for themselves and their environment, but who doesn’t have the means. Who is the Ideal Candidate? The ideal candidate will be business-savvy, environmentally minded, and passionate about improving his/her life and the environment in their community. AND This candidate would have had a financially challenging year in 2010 (complete financial screening will be performed after submission before choosing semi-finalists). How Will Candidates Be Chosen The candidates will be chosen based on an online submission process which will culminate with a public vote among 5 finalists. The winner will be notified on New Year’s Day (January 1st) 2011. What Will Winner of Opportunity 2011 Receive? The winner of Opportunity 2011 will receive a Clean Air Lawn Care franchise and start-up package worth $35k +. Submissions are being taken now at: http://www.cleanairlawncare.com/opp2011.html. If you know anyone that would be perfect for this opportunity, please spread the word!

Permanent Link to 1-800-Recycling.com and El Quintero Announce Partnership

 Wednesday 18 August 2010   1-800-Recycling.com Partners with GenGreen Los Angeles (August 17, 2010) – It was announced today that 1-800-Recycling.com, an interactive nationwide company dedicated to simplifying and enhancing the consumer recycling experience, has partnered with GenGreenLife.com, a leading online resource for people looking to live a locally-focused, environmentally conscious lifestyle. The two organizations have agreed to pool their resources and exchange recycling location listings from their respective databases. Via its mobile App, online resource and phone service, 1-800-Recycling provides information about recycling services and facilities to anyone, anywhere by zip code. Designed to make the recycling process easy and more accessible, 1-800-Recycling.com will now also be recommending GenGreen approved recyclers as responsible locations for the deposit of recycling materials. GenGreen created and maintains the largest database of accredited green businesses and organizations in North America, with a growing group of almost 75,000 companies currently in their system, covering everything from farmers markets to solar panel companies. Of the partnership, Charisse McAuliffe, Founder and CEO of GenGreen said, “We are very pleased to be working with 1-800-Recycling. At GenGreen, we recognize that we are not in this alone, creating partnerships with like-minded groups, such as 1-800-Recycing, we can do our part in helping spread their important message”. “We are extremely proud to be partnering with a consumer friendly and passionately green resource such as GenGreen,” said John Shegerian, Chairman and CEO of Electronic Recyclers International, the nation’s leading recycler of electronics and e-waste, and parent company of 1-800-Recycling.com. “1-800-Recycling shares a common mission with GenGreen – to provide users with information that helps them live a greener life. By pooling our expansive nationwide databases together, we will now be able to further increase our geographic resource footprint – helping more people in more places to recycle responsibly. We are extremely proud of this collaboration and what we will be able to accomplish together!” 1-800-Recycling.com provides users with nationwide outreach to help users find recycling locations nearest to them (every zip code in the country is covered) for whatever it is they wish to recycle. For more information on recycling needs, visit www.electronicrecyclers.com, http://1800recycling.comor www.urbanmining.org. # # # 1-800-Recycling.com provides users with nationwide outreach to help users find recycling locations nearest to them (every zip code in the country is covered) for whatever it is they wish to recycle. Through its iPod App, 1-800-Recycling.com website and 1-800-Recycling phone service, users are directed to responsible recyclers of electronics, tires, oil, paint, glass, plastic, wood, mattresses, carpet, junk – almost anything that can be recycled. Electronic Recyclers International (ERI), the nation’s leading recycler of electronics and e- waste, is the parent company of 1-800-Recycling.com. GenGreen has assembled the largest database of environmental and healthy living businesses in North America. There are over 75,000 approved business members listed on GenGreenLife.com as of August 2010. GenGreen helps these businesses by guiding them in their green practices, and promoting their goods and services to the environmentally conscious consumer through their website GenGreenLife.com and their mobile applications “Find… Continue reading Permanent Link to 1-800-Recycling.com and El Quintero Announce Partnership

Facts About LED Lights

   | Tuesday 10 August 2010   This Little Light of Mine…Lasts 25 Years! Remember earlier this year when you had to climb up a ladder, and screw in all those light bulbs one by one? It’s kind of tedious and a bit annoying knowing that you will need to do this again as each light bulb, inevitably, burns out. Now, imagine if you never had to go up there and do that again. No more changing the light bulbs every 3 months or having part of your hallway lit for a week because you just do not feel like going to the store and buying one light bulb that you know will need to be replaced again before the year is over. With the Light-emitting diodes (LED) bulbs, not only do you save massive amounts of energy, but it is also the “set it and forget it” of household lighting. An LED bulb can replace any of your typical light bulbs in your home or office. For example, your typical 60 watt light bulb would be replaced with an LED bulb that uses only 6 watts of energy. It will fit in all of your standard household lighting fixtures and is constructed out of recycled materials. If you feel like setting the mood, many LED lights are also dimmable. Compact Fluorescent light bulbs (CFLs) are on the market as an energy efficient alternative and were the most common method of replacement. However, CFLs do have their downside. The type of light produced from a CFL bulb can cause some individuals to feel queasy if around them for an extended period of time and they have low durability. Also, CFLs have enough mercury in them to contaminate 6000 gallons of fresh water if they are broken. On the other hand, LED light bulbs are free from ultraviolet, mercury, and lead contaminants. With typical household usage, an LED bulb lasts 25 years! Which means once you put one of these lights in, the bulb will most likely never have to be changed again. Quick LED Fact – If every American household switched just one 60W light bulb to a 6W LED light, $1.4 Billion in electricity costs would be saved annually. This Blog was contributed by one of our users at GenGreenLife.com

To Roth Or Not To Roth

  | Monday 9 August 2010   To Roth or not to Roth – Many people are familiar with a Roth IRA. Put money away, after taxes are paid on those earnings, let the money grow tax differed in the IRA, then take tax-free distributions of the earnings. Not a bad deal, lets go through it again. Earn $40,000. Pay taxes on all $40,000. Put $5000 into Roth IRA, after tax. $5000 grows to $75,000 over your lifetime. Take original $5000 out of taxes were paid when that money was earned. Take $70,000 tax-free. Nothing due on earnings. In a regular IRA you put $5000, before taxes, from earnings into same investments in IRA, grows to same $75,000 over time. Then pay taxes on all $75,000 when taking it out of IRA. Pay taxes now on $5,000 and nothing later, $70,000 distribution tax-free. Or, Pay no taxes now on $5000 and pay taxes on full $75,000 taxable distribution. Seems fairly straight forward, especially if you think taxes will be the same or possibly higher when you retire. Here is where it gets interesting. A Roth IRA has earnings limitations. If you earn over $120,000 as a single person, or over $177,000 as a married person, you can not make a Roth contribution. Tough luck. But wait.. Making an employee contribution into a Roth bucket in your 401(k) has no earnings limitation. You can put full employee contribution into the Roth bucket not just $5,000. If you earn $200,000, are over age 50, you can put $22,000 into the Roth 401(k) at work. In 25 years that $22,000, earning 6% grows to $94421.16. The $22,000 had taxes paid when earned, but the growth $72,421.16 is never subject to taxes. I’d call that the best kept secret out there. This is an example and anyone interested in further information should contact a registered financial advisor, or ask about a Social(k) 401(k) / 403(b) at work. This Blog was written by our partners at Social K a GenGreen Certified Business

Busting the Green vs Clean Mentality

  | Saturday 7 August 2010   So I have this dear friend who just won’t give up the bottled water habit. I have told her about the Great Pacific Garbage Patch, about the fact that it takes 700 years for a plastic bottle to begin to decompose, and yet, when I was visiting with her recently, she and her family went through bottle after plastic bottle of water. Since I was a guest in her house, I felt it was not my place to question her or lecture her for the millionth time. I know she cares deeply about the planet’s future, so why the disconnect? We were sitting outside in the hot sun, and my friend mentioned she was thirsty. I asked her if she wanted some water and she said she did. I pulled out my reusable stainless steel water bottle filled with ice cold tap water and she looked at it and politely declined. Another friend pulled out a store bought bottled water and she immediately accepted that offer and rushed to quench her thirst. I’m pretty sure she thought my water bottle was not clean – not to mention what she thought of the tap water inside. I’m wondering how many people have not given up some of their most wasteful habits not because of the small inconveniences involved, but because they like things nice and new and clean. I know I had to suppress many of my obsessive compulsive tendencies when I began my journey to go green. So I’ve put together a Green vs. Clean list with some myth busters: 1) Bottled Water vs. Tap Water. Myth: Bottled water is better for you. Fact: Bottled water is less regulated than tap water, and in a 2008 study by the Environmental Working Group, 38 contaminants were found in 10 of the top brands of bottled water. Also, plastic bottles leach harmful chemicals into the water. Finally, if you like things clean, then why add to the huge amount of plastic that exists in our oceans and landfills? That stuff is not going anywhere, and eventually it will show up on your beach and in your backyard. That’s pretty gross. 2) The Disinfection Obsession. Myth: Green cleaning products aren’t as effective as antibacterials. Fact: Unless you are a surgeon requiring a sterile environment, good old soap and water or even home made concoctions like vinegar and baking soda are just as effective cleaning agents as antibacterials – sans the side effects of toxic chemicals, indoor air pollution, and water pollution. These don’t sound so very clean to me. 3) Use and Toss. Myth: Single use products are more hygienic than reusable ones. Actually, you can get a better clean from cloth towel than a paper towel, without the paper waste and mess. Cloth towels are more absorbent and stronger and therefore are more effective at getting the grime out of your kitchen. Use and wash is still better than use and toss, and if your… Continue reading Busting the Green vs Clean Mentality